Yoga and Wellness
Calm Seas Yoga and Wellness
A quiet, story-led site for a yoga instructor in Traverse City, Michigan.
The project
People choose a yoga teacher, not a studio. The site is four pages and most of the weight sits on his story, because that is the thing that decides whether someone books. The design stays out of the way: a lot of dark water, one warm accent, and type with room to breathe.
Everything points at one action. Getting in touch is the only real call to action on the page, and the form is short enough that nobody abandons it halfway.
What we built
Four-page, story-led structure
Contact form as the single call to action
Calm typographic design
On-page SEO for Traverse City