Longarm Quilting Dealer
Mimi's Creative Concepts
Alaska's Grace Company dealer for longarm quilting machines and frames.
The project
Quilting machines are a considered purchase, so the site leads with the work rather than the hardware. The hero is a finished quilt, full height, and the copy talks about finishing every stitch at home instead of listing specifications at someone who has not decided yet.
It also moved domains. The old address carried a previous owner's history, so we rebuilt on a new one, redirected every old URL to its exact match, and filed a change of address with Google so the rankings came with it rather than starting from zero.
What we built
Product and machine pages
Service-area coverage
Blog
Domain move with 301s and a change of address