Rebuilds
Website redesign that keeps the rankings you already have
The most expensive thing a redesign can do is throw away URLs. A business relaunches, traffic halves, and nobody connects the two for three months because the new site looks so much better.
What actually goes wrong in a relaunch
Your old site has pages that rank. Maybe not many, but the ones that do are worth real money. Each of those pages has an address, and other sites link to that address. When the new site goes live with a tidier URL structure and nobody maps the old addresses to the new ones, every one of those links now points at a 404. The rankings go with them.
It is entirely preventable and it takes about an hour. Before anything gets built we export every existing URL, check which ones have traffic or links worth keeping, and write a redirect for each. Old address, new address, permanent redirect. Boring work. It is the difference between a relaunch that grows and one that quietly sets you back a year.
Keep what works. Be honest about what does not.
Not everything on your current site is bad. There is usually a page that converts, a photo set that took a day to shoot, and copy in your own voice that reads better than anything a stranger would write. We keep those.
What tends to go: the stock photography, the "Welcome to our website" opener, the services page that lists twelve things in one wall of text, and whatever is making the site take six seconds to load on a phone. If your current site is on a page builder, expect the honest recommendation to be a rebuild rather than a patch. Optimizing around a slow builder costs more over two years than replacing it.
When a redesign is the wrong call
Sometimes the site is fine and the problem is elsewhere. If you are getting traffic and no calls, that is a copy and offer problem, not a design problem, and a new coat of paint will not fix it. If you are getting no traffic at all, the fix is local SEO and a Google Business Profile, which is cheaper than a rebuild.
We will say so. Talking someone out of a project is not good for this quarter and it is very good for the next three years.
How we migrate without losing ground
The design work is the visible part. The migration is the part that protects the money.
Crawl the old site
Every URL, every page, what ranks and what gets traffic. You cannot preserve what you have not measured.
Map redirects
Every old address gets a new home before launch. Anything genuinely retired points somewhere useful rather than a 404.
Rebuild
New design, new structure, one page per service. The content that earned its rankings comes across intact rather than being rewritten for the sake of it.
Launch and watch
Redirects tested live, Search Console watched daily for the first fortnight. If something dropped, we find it while it is still a small problem.
Where we have done this
Lucramed
A rebuild into a calm, premium financial brand, with a custom College Navigator tool the old site had no way to hold.
View project
AK AI Guy
Repositioning a solo expert so the value lands in seconds, on a build where new results go live in minutes.
View project
Vortex
A conversion-focused rebuild for a SaaS product, structured around proof and a short setup story.
View projectCommon questions
Website redesign, answered
Will I lose my Google rankings if I redesign?
Not if the migration is done properly. Every old URL gets mapped to its new home with a permanent redirect before launch. Rankings are lost when that step is skipped, which is common and entirely avoidable.
Can you keep my existing content?
Yes, and often we should. Pages that already rank have earned something. We keep the copy that works and rewrite the parts that read like they were written for a search engine in 2015.
My site is on WordPress or Wix. Can you rebuild it?
Yes. We rebuild off whatever you are on now. We do not build new sites on page builders ourselves, because the speed and maintenance cost is not worth it, but migrating away from one is routine work.
How long does a redesign take?
About the same as a new build, roughly two weeks for a standard site, plus a few days up front for the URL audit. The audit is not optional and it is the part that protects your existing traffic.
What happens to my email if you move the site?
Nothing. Email runs on separate DNS records from your website and we do not touch them. It is the first question most people ask and the answer is genuinely boring.